Born to a mechanical engineer and a Montessori teacher, Matt developed a keen interest in creativity from a young age.

He has spent the last twenty years working for some of the best creative companies helping brands such as Sony,
The BBC, Cadbury, Nandos and The National Trust shape new ways of communicating. He is most well known for his work at Fallon London on the film The Itch Of The Golden Nit (in conjunction with Aardman Films and Tate Britain).
And he is most proud of his involvement with the BBC, launching the education platform BBC Jam, re-launching BBC digital radio as well as the children's platform Cbeebies. He was also involved in one of the first interactive windows and a bucking whale ride (for Selfridges) if that helps.

He co-founded the advertising and innovation companies If Your Mind Was A Room and 18 Feet and Rising. At 18 Feet he drove transformational work for Selfridges, The National Trust, Skoda, Freeview, Lovefilm, Allianz, Nationwide, Virgin, House Of Fraser and The British Library.  While at If Your Mind Was A Room, he conceived, manufactured and launched Lumu parspray with Lloyd Brooks Australia, which was distributed nationally in Australia and New Zealand. He also co-wrote a book that was published by Penguin. At 18 Feet & Rising he commissioned a world first study into creativity and working memory capacity in conjunction with Peter Malinowski from Liverpool John Moore’s University, instigated a more adaptive creative department structure based off creative singles and created novel applications for Allianz insurance and Skoda (among many others). He also conceived and launched positivity.space with neutron solutions.


Matt has won a BAFTA and the mandatory Cannes lions, won the Paul Arden award twice and won best digital innovation at the webby awards. He’s credited for a Guinness world record and was part of the team that won The Broadbent Prize for Best Dedication to Effectiveness. His work has featured in ITV top ads of the year, been tweeted by celebrities and sometimes made it onto reddit. 

​His passion is currently focussed around three important areas:

1. Children. With a public access remit in reference to creativity.
2. Medical Reform. With a focus on finding more effective ways to treat chronic illness.
3. Communications. In the respect of brand transformations and rapid growth strategies.