👋 I am passionate about the intersection between creativity, science and technology.
-Studied Communications (PR/Politics/Film)
-Published a book with Penguin.
-Worked as Creative Director for some of the world’s best agencies (agencies of the year and agency of the decade). BMF Australia, Saatchi and Saatchi Singapore, Fallon London to name a few.
-I have won a BAFTA, Guinness world record, Paul Arden Award (two-time winner) Cannes Lions and the other usual suspects.
-Founded one of the fastest growing independent UK ad agencies: 18 Feet and Rising. Sold minority stake to Creston Group PLC.
-Founded positivity.space which is regularly used by a global community.
-Long time advisor and creative/innovation counsel to Partizan International. Launched getcleared.com (sold to LifeMD) Healthcare anywhere (acquired by HealthNet Homecare) mitoq.com (Healthy ageing for the mitochondria) and Theravr.ai (patent pending).
-Founded Genieus Genomics and built a world class genomics platform and therapeutic pipeline utilising antisense technology.
🌎 Patents
-Machine learning
-Biomarker
-Pending
🏅Research papers
-Google Scholar
🎥 Advertising and brand work
-A selection of my work can be found here.
🔦 Focus:
-High end brand campaigns that drive long term value.
-Brand launches or relaunches with a focus on challenger brands that want to be disruptive, don't follow formulaic roadmaps and want to achieve real results, hold or increase price positions or become a powerful category of their own.
-Biotech start-ups that have need to create an innovation and IP pathway (including patents) and have a focus on machine learning.
-Healthtech start-ups that have a need to achieve scale and growth.
-Applied Machine Learning models based on reasoning and fundamental theories (I am a long time fan of John Holland).
💻 Contact