-Craft-
👋 I am passionate about the intersection between creativity, science and technology.
-Studied Communications (PR/Politics/Film)
-Published a book with Penguin.
-Worked as Creative Director for some of the world’s best agencies (agencies of the year and agency of the decade). BMF Australia, Saatchi and Saatchi Singapore, Fallon London, Bear Meets Eagle On Fire.
-Most recently CCO for TBWA creating new effective work for Betr, Everyday Rewards (Woolies) Croser, Tourism NZ, MyCar, Henkl, Amazon and brands under the Fabric company (Berlie, Modi Bodi etc).
-I have won a BAFTA, Guinness world record, Paul Arden Award (two-time winner) Cannes Lions, Grand Prix and the other usual suspects.
-Founded one of the fastest growing independent UK ad agencies: 18 Feet and Rising. Sold minority stake to Creston Group PLC.
-My sweet spot is brand launches (for new brands) and relaunches (for underperforming brands). I have done this extremely successfully and consistently over the last 15 years.
-I am a long time advisor and creative/innovation counsel to Partizan International. Launched getcleared.com (sold to LifeMD) Healthcare anywhere (acquired by HealthNet Homecare) mitoq.com (Healthy ageing for the mitochondria) and Theravr.ai (patent pending).
-Founded Genieus Genomics and built a world class genomics platform and therapeutic pipeline utilising antisense technology.
🌎 Patents
-Machine learning
-Biomarker
-Pending
🏅Research papers
-Google Scholar
-AI Paper 1
-AI paper 2
🎥 Advertising and brand work
-A selection of my work can be found here
🔦 Focus:
-I know how to build, manage, grow and foster teams to achieve breakthrough results. My focus is on creative growth both internally and externally.
-High end brand platforms that are enduring and drive long term value. The big important stuff not small gimmicky fads. The best creative product across the whole experience/touch points. Craft and attention to detail are massive differentiators. Often overlooked.
-AI as the front door, creativity as the leverage.
-Applied Machine Learning models based on reasoning and fundamental theories (I am a long time fan of John Holland).
💻 Contact