Born to a mechanical engineer and a Montessori teacher, Matt developed a keen interest in creativity from a young age.
He has worked in many different markets for some of the most respected creative companies around. He's helped launch and relaunch brands such as Sony, The BBC, Cadbury, Nandos and The National Trust. He is most well known for his work at Fallon London(twice named 'agency of the year') on the film The Itch Of The Golden Nit (in conjunction with Aardman Films and Tate Britain). He is most proud of his involvement with the BBC, launching the education platform BBC Jam, re-launching BBC digital radio as well as the children's platform Cbeebies. He was also involved in one of the first interactive windows and a bucking whale ride (for Selfridges if that helps?).
He has advised and worked with Partizan International on a number of health and biotech programmes.
Matt has won a BAFTA and the mandatory Cannes Lions, won the Paul Arden award twice and won best digital innovation at the webby awards. He’s credited for a Guinness world record and was part of the team that won The Broadbent Prize for Best Dedication to Effectiveness. His work has featured in ITV top ads of the year, been tweeted by celebrities and sometimes made it onto reddit.
Matt currently works for a select few clients and on a stealth start up focussing on the adtech and machine learning space.